Social Media Communications Strategy Worksheet (Page 3 of 6) in pdf

Social Media Communications Strategy Worksheet Page 3

Describe your audiences and their health information needs.

4. Goal Integration

a) Describe how your social media objectives support your organization’s mission and/or overall

communications plan.

b) How does it support other online or offline components – what events (either national/state/local)

present communication opportunities?

5. Message Development

Develop the key messages based on the target audience and objectives identified.

(Example: for moms of young children to encourage late season flu vaccination, “It’s not too late to

vaccinate.”)

II.

III.

6. Resources and Capacity

Determine who in your organization will be responsible for implementation, and determine the number

of hours they can allocate for content creation and maintenance.

7. Identify Social Media Tools

Determine what tools will effectively reach your target audience. Match the needs of the target audience

with the tools that best support your objectives and resources. (Example: Because Facebook has a large

population of young women who have children, is free, and requires minimal technical expertise, it may

be a good tool for a mom-centered program while only requiring a small amount of funding for social

media activities.)

II.

III.

Excerpted from

The Health Communicator’s Social Media Toolkit

(CDC), July 2011. (Note that links are not an endorsement

from CDC.)

Social Media Communications Strategy Worksheet Page 3