4. Investment Considerations
List (a) positives and (b) negatives to this deal.
5. People
Describe and provide assessment of the management team, Board, Advisory Board, and employees.
6. Product
Describe the product, current customers and pipeline, sales cycle. Include your assessment of the product.
7. Market
Estimate market size and your assessment of it.
8. Competition
List actual and potential competitors and provide your evaluation of where they stand relative to the
company. Include barriers to entry.
9. Financials
Provide your assessment of the company’s financial presented in due diligence, including cash flow and
when next financing is likely to be required.