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Tony Crockford
1 Any Road, Anytown AN1 1CV
Telephone: 07700 900 218
A dynamic and results-driven professional with a highly successful background in sales, account management and new
business development. Committed to achieving and exceeding demanding targets and business objectives while remaining
focused on providing an exceptional standard of service to international and UK clients. Possesses excellent interpersonal,
communication and negotiation skills, the ability to influence decisions and to develop positive internal and external
relationships. Enjoys being part of, as well as managing and motivating, a successful and productive team and thrives in
highly pressurised and challenging working environments.
Playing a key role as a Sales Associate within the newly established Marketing Business Development Department set
up as a business development project to assist in generating opportunities across four practice verticals: general
enterprise, industrial, technical and consumer products
Personally responsible for driving revenue growth across these verticals by collaborating with clients on the provision of
consulting and training services according to their needs utilising a range of problem solving, project execution and
business process improvement applications
Actively involved in outbound calling to facilitate the identification and qualification of sales leads across all practices
Planning and executing innovative campaigns, including direct mail, webcasts, catalogue distribution and thought
leadership, to generate new sales leads in EMEA and NA regions
Developing positive relationships with potential clients, establishing their business needs and developing solutions
based around Vaucan-Hamster services
Preparing and delivering successful pitches to director, senior and middle management level prospects
Additionally responsible for preparing and presenting detailed campaign analysis and reports to practice leaders
Key Achievements
Playing a key role in promoting cross practice value propositions for consulting engagements and executive training
solutions to develop strategic and operational problem solving and decision making, project management and business
process improvements for issue resolution
Contributing directly to the new department delivering 98% of leads target/plan and 98% of revenue target/plan within
the first year
Personally responsible for bringing in new leads to the organisation with values ranging from £10,000 to £50,000
Currently involved in developing partnership deals within strategically aligned markets and territories within the Middle
Utilising previous expertise in developing internal departmental processes to lead on the creation and re-design of
departmental systems to standardise project execution and campaign management/analysis
MEGA MEDIA LTD, Sales Executive (temporary)
Initially undertaking a telesales based role for the regional lifestyle publication tasked with selling all forms of
advertising space from classified to display page
Gaining rapid promotion, after just 2 months, to a field based role covering two SE territories/publications with full
accountability for the complete sales cycle including presenting at field appointments and closing agreements
Liaising directly with events editors and photographers to facilitate appropriate coverage of planned events
Key Achievements
Achieving personal recognition as the top sales person in the company despite only being employed on a 6-month
Facilitating a sales growth for the area by 27% and £184K during the first year
AMOUR DISTRIBUTION LTD, Head of International Sales
Responsible for the account management of key sub-distribution partnerships involving regular sales and strategy
meetings at director level and overseas business meetings and visits
Providing comprehensive advice to clients on all aspects of retail marketing, press and radio promotions
Generating sales and budget analysis reports to enable the communication of departmental sales progress and
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