Nfte Written Business Plan Rubric Template Page 4
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2
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4Opportunity Recognition &
Market Research
Promotion & Sales
Business Financials
Business Structure
4 – Exceeds
Student is able to:
Indicator
3 – Meets Expectations
2 – Below Expectations
1 – Little or No Value
Expectations
Explain how the business
4.1 Definition of
Unit is clearly defined and plan for
Unit is not clearly defined and plan
Unit is not clearly defined at all; Plan
defines a unit and how that
One Unit
production is well-thought out and
for production is unclear; Costs
is infeasible and unclear; Costs
N/A
unit is produced
feasible; Costs associated are listed
associated are mostly listed
associated are not accounted for
4.3 Production
appropriately
appropriately
Process
Structure their EOU and
4.2 Variable
Selling price and expenses are
Selling price may be skewed;
EOU and/or Variable expense
variable expenses in an
Expenses
competitive, feasible, and show
Expenses may not be feasible, or
structures are missing or incomplete
accurate and cost effective
N/A
evidence of research; contribution
they may not show evidence of
4.3 EOU
manner
margin are reasonable for scope of
research; Contribution margin may
business
be unreasonable or negative
4.2 Variable
All calculations are accurate and all
Most calculations are accurate and
Some calculations are accurate and
Expenses
costs are accurately categorized
most costs are accurately
some costs are accurately
N/A
categorized
categorized
4.3 EOU
Identify monthly fixed
4.5 Fixed Expenses
Fixed expenses are competitive,
Fixed are feasible but show no
Fixed expenses are missing or
expenses, and calculate how
N/A
feasible and show evidence of
evidence of research
incomplete
those expenses affect
research
projected yearly income
4.6 Income
Income statement is complete and
Income statement is complete and
Income statement is not complete
Statement
formatted correctly; Demonstrates
formatted correctly; Demonstrates
and/or formatted incorrectly
N/A
a reasonable and healthy annual
conceptual misunderstandings
profit
through unreasonable and/or
negative profit
4.5 Fixed Expenses
All calculations are accurate and all
Most calculations are accurate and
Some calculations are accurate and
costs are accurately categorized
most costs are accurately
some costs are accurately
N/A
4.6 Income
categorized
categorized
Statement
Determine the amount of
4.7 Startup
Startup costs are competitive,
Startup costs are feasible but show
Startup costs are missing or
capital necessary to start their
Investment
N/A
feasible and show evidence of
no evidence of research
incomplete
business
research
4.7 Startup
All calculations are accurate
Most calculations are accurate
Some calculations are accurate
N/A
Investment
Calculate financial ratios and
4.8 Financial Ratios
Provides a valid explanation of what
Provides a somewhat misinformed
Explanation missing or
explain their significance in
each ratio means for the business’
explanation of what each ratio
unrepresentative of business’
N/A
relation to their business’
financial health
means for the business’ financial
financial health
financial health
health
4.8 Financial Ratios
All calculations are accurate
Most calculations are accurate
Some calculations are accurate
N/A
Section Total
/30
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