Creative Brief Template

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Creative brief: the details
Client:
Client
Campaign Title:
Campaign name
Job No:
Job no
Date:
--/--/--
Author:
Name
Timings:
Date
am/pm
Date creative required/first thoughts internal
<--/--/-->
<am/pm>
Date creative required/finished visuals
<--/--/-->
<am/pm>
Date of creative presentation to client
<--/--/-->
<am/pm>
<Etc.>
<--/--/-->
<am/pm>
Full aims of the campaign:
<Text here>
Target Audience:
<Text here>
Description of product:
<Text here>
Desired consumer response (call to action):
<Text here>
Tone of voice/brand character:
Brand positioning:
<Text here>
Tone:
<Text here>
Requirements (format?):
<Text here>
How does the budget affect creative?
<Text here>
Mandatory inclusions:
Please e-mail this brief to Traffic as early as possible. It is important that the Creative Director has sight of
this brief in advance of the creative briefing.
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