Creative Brief Template
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4Creative brief template
Contact person
Contact details
Tel:
Mobile:
Unit/Office/School/Preschool or Children’s Centre
Budget
(The amount set aside for the project, the account number against
Budget amount:
which the activity will be charges, any constraints/variables there
maybe on the budget.)
Budget code:
Overview
(Project information, summary of how the activity has come about;
whether it’s as a result of local decisions, research findings, new
initiatives or the promotions of core business products and
services of your school, preschool or children’s centre.)
Objectives
(Your goals, measurable objectives, and outcomes should be
linked to the DECS Statement of Directions, found on the DECS
Website)
Advertising and branding guidelines
(There are guidelines re approval process for advertising and
campaign materials – refer to advertising guidelines in Section 9 –
Advertising.)
Deliverables required
Brochures:
(Type and amount)
(Copy, design, printed materials, banners, brochures, display
advertisements, etc.
Text:
Define the project and how it helps achieve strategic goals.
(Number of words and when)
Provide specific details of activity – ie printing 5,000 A4 fliers for
letterbox distribution.)
Web page or web download
(
Contact Online Communication Services tel: 8226 2068)
Display advertisements:
(How much and when)
Banners:
(How many and when)
Signage:
(What and when)
Event material:
(What – invitations, name cards, etc and when)
Other:
(What and when)
Target audience
(Who are the primary audience, secondary audience and
stakeholders?)
Demographics
Psychographics
Behaviour
Etc
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Parent category: Business