Content Strategy Brief Template Page 2

ESSENTIAL CONTENT STRATEGY TEMPLATES

Content Strategy Brief

At what point(s) in the customer journey or lifecycle do customers need this content?

Where on our website will customers likely want to access this content? What will the flow be?

How will our customers discover this content? How will we promote the content? Search, social media, email,

events, or other ways?

When will this content expire or need to be updated? How will we maintain and govern this content?

Will we need new templates / content modules or adjustments to existing ones?

Will we need to adjust our taxonomy, navigation, personalization rules, or other elements of our content

architecture? How?

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Parent category: Business