Content Strategy Brief Template Page 3

ESSENTIAL CONTENT STRATEGY TEMPLATES

Content Strategy Brief

Background: Our Content Situation

WHY do we need content? What problem are we trying to solve or what opportunity are we trying to meet?

WHO are we trying to reach and WHEN? What are their top needs from content?

WHAT content do we already have available? What is its level of quality and effectiveness?

WHAT competitors or other content sources (websites, publications, etc.) for these topics, products, services, or

solutions will users likely encounter? What are the opportunities to fill gaps or to be different?

WHAT social media channels do our customers use in general? Which of our social media channels are

most active?

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Parent category: Business