Brief Template
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1Brief template
Current situation ①
Background and existing activities/products/services
The problem ②
Use tools such as the Five Why’s to get to the root cause
Review
Points of reference
⑥
⑧
Competitors?
Any successful or unsuccessful
SWOT analysis?
examples you’ve seen?
Any other external influences?
Target audience
③
Barriers and
Practical constraints
challenges
⑨
⑦
Budget, deadline, available
resources etc.
What are the main factors
stopping you from getting to
where you want to be?
Objectives ⑤
How will you know you’ve been successful? How can it be measured?
Outcome ④
When this project is complete, what does success look like for you and target audience?
The ‘now’
The ‘future’
Contributing factors
Parameters
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Parent category: Business