Creative Brief Template

Creative brief

Account team

Job

Creative team

Client

Brand

Assignment

Budget

Timetable

Briefing date

Initial creative concepts presentation (internal)

Creative concepts presentation (internal)

Handing over ready materials

Presentation to the Client

Requirements

1. What is this advertising for?

2. How should the consumer respond to the advertising?

3. Who is this advertising for?

4. Proposition

5. Support

6. End benefit to the consumer

7. Mandatories

8. Execution hints

(tonality, restrictions, media hints, creative starters)

Approval

Signature

Date

SD/SP

AD / AE

Client

S:\Creative brief TRC.doc

Str. 1/1

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Parent category: Business