Graphic Design Specialist Job Description Template


Job Description – Graphic Design Specialist
Graphic Design Specialist
Reports To
Chief Marketing & Distribution Officer
The Graphic Design Specialist is responsible for developing consistent, audience-appropriate marketing
assets, communications and creative platforms across Tourism Victoria teams. The Graphic Design
Specialist produces compelling and technically advanced assets for the marketing, communications and
Executive Office teams. The incumbent will develop creative concepts, layouts and finished assets for
web, print and digital marketing. This position is responsible for ensuring excellence in graphic design
and working with the Tourism Victoria team to produce engaging, quality, attention-grabbing visual
content for our target markets.
Job Duties
Contribute effectively to a cross-functional marketing team, that collectively develop an integrated
channel approach, leveraging various marketing and communications platforms to tell the Greater
Victoria story and elevate the Tourism Victoria brand.
Work closely with our agency partners to deliver campaign ready assets and provide brand
feedback when required.
Design layouts and processes to deliver a wide range of visual assets/materials and produce
documents from design concept to final format.
Provide regular status updates, consulting on matters that require decisions related to publishing
requirements, target audiences, and time parameters to contribute to and work collectively with
partners, members and stakeholders.
Provide advice on the development of presentation-ready material and customizing of graphics
and other publication and promotional needs.
Create graphic design materials for print and online environments, including websites, handouts,
posters, newsletters, signage, advertisements, digital marketing assets, etc.
Be current by generating engaging, memorable visual and copy concepts by researching design
trends and best practices, new technologies and applications.
Contribute to the development, maintenance and updating of graphics, visual identity usage, and
logo guidelines for Tourism Victoria.
Develop user-friendly templates and provide support to internal teams on working with templates
and adhering to corporate brand standards.
Ensure graphic design content is aligned with target demographics and key markets identified in
the strategic plan; identify areas of improvement for Tourism Victoria’s graphic design strategy.
Other duties as required.
Key Qualifications – Knowledge and Experience
Minimum three years’ experience in a graphic design, publishing role.
Experience with web design, HTML5 and Drupal.
Previous video production, editing experience considered a valuable asset.
Knowledge of Victoria’s tourism experiences or general tourism background is an asset.
A diploma in graphic design, digital media, visual communications or another closely related field
is required, while a degree is preferred.
Strong understanding of marketing concepts in the context of various print and digital media.


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