Sample Marketing Plan Template (Page 4 of 9) in pdf

Sample Marketing Plan Template Page 4

(Insert your company name here)

Sample Marketing Plan

Executive Summary

In this part of the marketing plan the entity for which the plan is written

should be outlined. If the marketing plan is being developed for the benefit of

internal or external viewers then this should be outlined here.

Indicate that the plan is confidential etc. For example, include paragraphs

like:

This document is confidential and has been made available to the individual to

whom it is addressed strictly on the understanding that its contents will not

be disclosed or discussed with any third parties with exception of the

individual's own professional advisers.

History & Current Status

Briefly review where the business has come from. When did it start and how

far has it progressed to date. If you are a start-up, this section will be short –

however, if you are an existing business, you may wish to allow 4 or 5 pages

to fully brief the reader.

Progress to Date

If you are an existing business explain the development of marketing activity

to its present status.

Use simple tables to summarise sales growth, customer/product

segmentation, market shares, key product volumes etc.

Indicate current order book in value/volume terms or relative to capacity.

Briefly describe key events.

Sample Marketing Plan Template Page 4