SWOT Analysis Template
Weaknesses
Possible Weaknesses
Response
Is it a Weakness?
Tangible Weaknesses
Is your plant and equipment old or
outdated?
Is your product line too narrow?
Have you got insufficient
financial resources to fund any
changes you would like to make?
Do you have a high overall unit
cost relative to your competitors?
Do you use inferior technology in
your business?
Do you have low volume and are
restricted in your ability to scale
up?
Intangible Weaknesses
Do you have a weak or
unrecognisable brand?
Do you have a weak or
unrecognisable image?
Do you have a poor or impersonal
relationship with your customers?
Do you have a poor relationship
with your suppliers?
Do you have a poor relationship
with your employees?
Is your marketing failing to meet
objectives?
Are your managers
inexperienced?
Do you have low R&D?
Do you lack industry knowledge?
Do you lack innovative skills?
Other Weaknesses
Specify
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