SWOT Analysis Template
Opportunities
Possible Opportunities
Response
Is it an Opportunity?
Industry Opportunities
Can you expand your product
range?
Can you diversify your business
interests?
Can you expand into your
customer's field?
Can you expand into your
supplier's field?
Can you expand your customer
base? (Geographically or through
new products)
Do you have placid competitors?
Do you have any export
opportunities?
Will the total market for your
products grow?
Macro Opportunities
Are there any favourable changes
to legislation pending
Will there be any changes to any
import/export constraints that will
be favourable for your business?
Is the economic outlook
favourable?
Are there any favourable cultural
shifts that will benefit you?
Are there any changes in the use
of technology that your business
can utilise such as Ecommerce
or Internet sales?
Other Opportunities
Specify
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