Sample Proposal For Fundraising Template Page 2

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Fundraising and Development
Program Implementation
Ballet Austin and the organization name
will complete a Community Profile, a series of
assessments designed to determine the current strengths and challenges of the presenting
organization. This profile will also allow Ballet Austin to design educational programs that are most
relevant to our community.
Upon completion of the profile, the
organization name
will receive a toolkit containing
templates and guidelines for successful arts presentation in the areas of marketing and advertising,
fundraising, special events, public relations, box office management, and outreach programs. The
toolkit will be tailored for use in our community and Ballet Austin staff will provide consultation
for implementation.
Organization name
members and Ballet Austin staff will work together
to establish benchmarks for success in the area of fundraising, ticket sales and community
involvement and response.
Four to six weeks prior to the public performance, Ballet Austin staff and dancers will visit our
community and conduct two days of educational programming in area schools. Special workshops
and programs will be provided for children in grades K-12. All the activities are highly interactive
providing students with an opportunity to participate as well as observe.
Ballet Austin staff will also meet with area teachers and community members, providing them with
information about ballet and Ballet Austin’s performance and giving them training in public
speaking relative to this event. These community members will then begin a public-speaking
campaign designed to increase community awareness, interest and education about the upcoming
performance.
The initiative will culminate with a public performance of The Nutcracker on
dates and
times .
This project will reach a total of
people ranging from pre-K through adult. (Here give
a broad but realistic estimate that includes all participants including patrons who attend the
performance, community members who participate in docent training, and your organizational
representatives who participate in professional development training and school children who will
participate in educational residencies. Project for a best-case scenario.)
Need Within the Community
Use this are a to describe the specific need or reason that you want to bring Ballet Austin to your
community. Focus on past arts experiences – what has worked, what hasn’t and why this initiative
will be valuable to your arts organization and the community as a whole. Be specific as possible.
As this initiative has a strong education component and many funders will respond to this aspect,
it is important to refer to the important role that the arts play in education. There is some excellent
data now available that supports this and it would be helpful to include along this line.
TCA Tool-kit
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