Sample Proposal For Fundraising Template Page 3

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Fundraising and Development
Champions of Change: The Impact of Arts on Learning is a newly completed report commissioned
by the President’s Committee on the Arts and Humanities. The results of seven varied studies
clearly establish that learners can attain higher levels of achievement using the arts as a tool.
Learning through the arts can actually help “level the playing field” for youngsters from
disadvantaged circumstances. Additionally, Howard Gardner’s well-accepted theory of multiple
intelligences and learning styles proposes that children learn in a variety of ways. Many children
do not learn well sitting at a desk and may assimilate information more effectively while singing or
moving. Additionally, as detailed in a 1996 report by the Getty Institute, arts education is the most
effective way to develop the workforce of the next generation. This workforce must be multi-
dimensional and flexible with strong creative, productive and critical thinking skills. Once
consider a “frill,” arts education is now seen as integral to the academic process.
Evaluation
Evaluation for this program will come from several points:
Staff and Ballet Austin will evaluate the success of the initiative based upon the benchmarks
they established at the outset.
Opinion surveys will be distributed to community participants, requesting response to all
areas including marketing and advertising campaigns, educational programs, special events
and public performance.
Opinion surveys will be distributed to
organization
members requesting
response to the effectiveness of the professional development training.
Evaluation benchmarks include:
Ticket sales
Level of financial support
Community awareness and involvement
Student and teacher participation in educational programs
Effectiveness and transferability of professional development skills
Key Staff
Include a short biography of organizational key staff (either executive director or board officers).
From Ballet Austin Tool-kit
TCA Tool-kit
51

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