Business Plan Template (Page 6 of 8) in pdf

Business Plan Template Page 6

Company Name Business Plan

MARKET ANALYSIS

Market Size and Market Opportunity

Regional Characteristics of the Market

Special Characteristics of the Market

Advertising and Promotion Methods

Seasonality

Social and Demographic Environmental Factors

Consumer behavior

Conclusion: Relevance of all of this to the business: are these positive or negative

facts/trends for the business this plan is written for?

COMPETITOR ANALYSIS

Definition of competition

How do you define direct vs indirect competition for the business?

Overview of state of competition

High level of competition vs minimal competition

few large players vs. several small players

what’s the field of competition---price, quality, service???

Direct Competition

National / International competitors

Regional Competitors

Local Competitors

Indirect competitors

Competitor matrix

By product, by price, by service, other important dimensions

Competitive Advantages

of the Company

of the Product/Service

Conclusion: Relevance of all of this to the business: are these positive or negative

facts/trends for the business this plan is written for?

Business Plan Template Page 6