Global Village Fundraising Handbook Page 15
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44WRITING YOUR APPEAL LETTER
13
Writing your
appeal letter
An inspiring, clear and compelling letter is at the heart of a successful letter-writ-
ing campaign. Great appeal letters always tell a personal story and express the need
that you are lling by raising funds and participating in a Habitat build. Here are
the elements of a great letter:
Creative appeal
to you and Marybeth. Hope you are doing great. ” ).
Some people like to write funny
or unusual letters to catch the
attention of the donor. For ex-
ample, we’ve seen people turn
their appeal letter into a quiz, or
a creative list of “Top 10 Reasons
I am Building a House Halfway
Around the World. ” Be creative,
and if it suits you, be funny!
appeals and mean to give, but then forget about it. Plan to give supporters and poten-
tial supporters another update on the project, your preparations for your journey and
how much you still are trying to raise. For those who haven’t given yet, ask again.
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