Global Village Fundraising Handbook Page 8
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ASSESSING YOUR NETWORK
GLOBAL VILLAGE FUNDRAISING GUIDE
Assessing
your network:
who to ask
The first priority in fundraising
for your goal is who to ask
Start by soliciting the people you know well.
at inner circle will most likely be eager
to support your e orts.
en move on to casual acquaintances, work or school associ-
ates, church members, local companies and civic organizations.
e truth is, many
people you ask will support you. People will donate simply because you are asking!
Professional fundraisers put people into categories when they think about how
to raise large amounts of money.
ese are the ones that you might come across:
High donors and family foundations
For trip-based fundraising, a high donor is typically de ned as someone
who can give at least $1,000.
ese are people who you want to ask in person
whenever possible.
Corporate, church, civic organization donors or sponsors
Many local businesses like to sponsor people in their community who are do-
ing exciting charitable work. Which businesses do you have relationships with,
or where are you a frequent customer? Also, many large corporations have a
matching gi program that matches donations given by their employees. Be
sure to ask all of your donors if they have access to corporate matching pro-
grams that can double their gi .
Small donors
Most successful fundraising campaigns are built upon a foundation of small
donors who give in increments of $10, $25 or $100. If you ask enough people,
you can quickly raise signi cant amounts of money, $10 at a time.
Donor bridges
Sometimes you know someone who knows someone. You might have a friend,
for example, who, when you ask for help says: “I know a donor who has a foun-
dation and who would give a big gi to this cause. ”
e person who is willing to
introduce you is called a bridge. You want to treat bridges as if they are donors.
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