Global Village Fundraising Handbook Page 17
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44ONLINE GIVING
15
Online giving
People who use online fundraising tools raise between 40 percent to 50 percent more
Email with restraint
than people who don’t use online fundraising strategies. Also, online donations typi-
In this age of do-not-call lists
cally bring in double the amount of money given versus donations made via check.
and Internet spam, it is impor-
ink about your social networks, your email address book and even the vari-
tant that participants exhibit a
ous email lists you are on. Who would be interested in the opportunity to support
degree of restraint. In compli-
your Global Village project? If possible, send a personal email with a personal note
ance with Habitat for Humanity
at the beginning before the content of the appeal letter.
International’s policy when
We are also proud to o er Habitat for Humanity’s web platform, Share.Habitat,
fundraising via the Internet, avoid
which streamlines and simpli es your e orts to fundraise via email, Facebook,
sending cold call and blanket
-
email solicitations to strangers
source for sharing photos, stories and measuring your fundraising progress. It also
and e-lists of people you do not
allows you to send a letter to your entire social network with a click of a button.
know. It is acceptable, however,
Giving via Share.Habitat has other bene ts. Donors who give on Share.Habitat
to participate in chaperoning,
will receive an automatic thank-you letter, plus the donation will instantly be
in which someone you know
counted toward your fundraising goal.
is automated process also saves postage
prefaces your solicitation with
and time in processing.
an endorsement and sends it to
For information on how to easily create your personal Share.Habitat fundrais-
people they know.
ing Web page, see Appendix 1.
Snail mail
Not everyone is a fan of email, and some of our participants have had great success
Video appeal
the old-fashioned way: printing their appeal letter, signing it and enclosing a self-
Some of our more ambitious
addressed, stamped envelope for the donor to return a check to them. Compelling
GV participants create fundrais-
evidence shows when the return envelope is already stamped, people are more
ing videos with photos of the
likely to give than if they have to nd their own stamp.
host program and other houses
Make sure your letter includes your Share.Habitat url or the online giving
that have been built by Habitat
address at for which the donor will
teams, as well as a pitch about
need your GV event code and participant number. You can also provide a number
why the viewer should support
(800-422-4828, ext.7530) for donors who want to give by phone.
them and the Global Village pro-
When you mail checks back to us, please make sure you include your name,
gram. These are great to share
GV event code and participant number to ensure the checks can accurately be
on your Share.Habitat page and
credited toward your goal. Note that it takes up to three to ve business days to
link to them via email.
update your fundraising total and to manually process the checks once we receive
them. Bundle your checks and mail them to Global Village Program, PO Box 369,
Americus, GA 31709-0369.
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