Global Village Fundraising Handbook Page 30
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THANKING YOUR SUPPORTERS
GLOBAL VILLAGE FUNDRAISING GUIDE
Strategies for making your one-time
supporters into long-time supporters
Almost half of the people who go on a GV trip are repeat team members.
ey
have the opportunity not only to travel and build homes every year with a Global
Village team, but also to challenge themselves and their networks to support a
Habitat host program in another part of the world.
is section is for people who
are planning to participate multiple times with Global Village teams.
What if you had 50 people who supported you and donated money to Global
Village every time you asked them? What if your donor team actually looked
forward to your annual letter asking them for money? Sound impossible? It’s not!
To create a donor base that is excited about your work and that feels good
about supporting you and Global Village year a er year, these are some of the best
practices from our top Global Village leaders:
Go to people who you know very well or with whom you want
to build stronger relationships. Take the time to know what they care about,
and share why you care about the mission of Habitat for Humanity.
e more
they know about your passion, the more they will be inspired by it.
No blanket “Dear friend” emails to the people you want to cul-
tivate for the long term. You could segment your list so that a er sending one
“Dear friend” type of email, you can follow up personally with the people who
give and make sure all future communications to them are personal.
People who give toward your fundraising goal likely want to know about your
journey — before, during and a er. Keep them in the loop by sending updates about
your preparations, things you learn beforehand about the build project, a couple
poignant emails or videos from the eld, and certainly a report when you get back.
What did Global Village spend your money on? Once the money is
counted and sent to the host program, make sure you nd out how that money
was spent and report back to your donors so they can see the home, the family,
and the community where their investment made a di erence.
ey want to
know their money was spent well.
Send an update email sometime during the year in between your
fundraising asks if you learn something new about Habitat, the build project
you just did or a build project you will be doing.
Ultimately, if your donors feel the investment they made in Global Village was
spent well and the experience was rewarding for them, the likelihood is much
higher that they will want to give again.
Habitat for Humanity International will make sure that the money donated is
spent well. But we cannot possibly know all of your donors or deliver communica-
tions that speak to them personally.
erefore, it is your personal communication
with your donors before, during and a er your GV projects that will make the
experience inspiring and rewarding for them over the short term and long term.
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