Your Swot Analysis - Pinnacle 7

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Pre-session workbook – 2016 Business Strategy & Planning…
SWOT Analysis Template: Business Name_______________________________
Subject of SWOT analysis: In the space below, analyze your overall
business based on the four categories. When you are finished, highlight
the top 3 in each category.
organizational capabilities, skills,
specific activities & projects that
resources, reputation and recent successes
could benefit company by building on strengths,
solving problems, or creating new services and
products in the future
organizational weaknesses,
possible developments in the future that
difficulties, gaps, short-comings, issues or anything
could impede undermine or dissolve the organization.
that seems to be getting in the way of success. The
Keep the focus on potentially disastrous developments
full discussion & understanding is one of the main
because these need to be dealt with preemptively.
benefits of this SWOT Matrix.


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Parent category: Business