Content Marketing Executive Job Description (Page 2 of 3) in pdf

Content Marketing Executive Job Description Page 2



Managing client relationships



Developing strategies and campaigns as per results

Experience of the following is not essential, but a keen interest in learning about how to

create, promote and report on great digital content is important:



Delivering effective content marketing campaigns through a mixture of outreach,

influencer engagement and social media activities



Content creation in the form of well-researched blog posts, website content

creation and website content improvements



Completing analysis of campaign performance, website performance, social

media performance and competitor analysis using online analytics software and

monthly reporting – and translating these into actionable improvements

DD and associated brands:



Create, gain agreement to and deliver content/social campaigns for DD

and related brands that support new business targets and brand

positioning.

Projects:



Support the delivery of Projects (E.G. Number1 website)

The Candidate:



May have worked in a digital agency environment and is Degree-level

educated or has equivalent work experience



Sound understanding of the technical elements of on-page SEO, the

importance of links, the role of content (and social) and have

awareness/knowledge of industry standard tools such as Majestic and

Moz.



Be able to demonstrate what on-page factors are important (E.G. page

titles, meta descriptions), what features are available in Google’s Search

Console and which matter and explain their view on link building

techniques.



Appreciation of the importance of SEO within the production of content



This person needs to be organised, comfortable with customers

(although customer interactions will largely be over the phone via

Content Marketing Executive Job Description Page 2