Creative Brief Template (Page 2 of 3) in pdf

Creative Brief Template Page 2

prOViDE sOME bACkGrOunD On YOur brAnD AnD thE brAnD ChArACtEristiCs this

ViDEO AiMs tO EVOkE (fOr OutsOurCED prOjECts):

• Include a description of the brand voice, positioning, tag lines, the company website and logo

DEliVErAblEs

• Here you can provide details on video format and even production specs

tiMElinEs AnD buDGEts

• When will the project start and when is the completed video required?

• Have you allocated a budget for the project? (sometimes it enables the production company to give ou a clear idea of

what can and can’t be done. Alternatively, you can hide the budget and ask the different production company to base

a proposal on the number of days THEY think will be needed for such product. (it can be dangerous though as we are

talking about something intangible. Best way is to show something similar in terms of production value and aim for that

as a reference.

Creative Brief Template Page 2