Product Marketing Plan Template Page 2
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3What profit margin is your goal?
How do your vendors or distributors
affect your pricing?
How can you test various price
points?
P L A C E
How will you get your product into
the marketplace?
Where will customers find your
product?
How will the design of your store or
website reflect the product’s
positioning and value?
What logistics are needed to
deliver products to your
customers?
Will you use distributors or will you
sell directly to customers?
How will you manage inventory?
P R O M O T I O N
Select your promotion channels:
web content, social media, advertising,
direct mail, email, mobile marketing,
content marketing, sponsorships, other
(special pricing, partners, coupons,
etc.)
What content do you need for
each channel?
Who will create the content?
Who will set, and implement, the
promotion schedule?
Will you reach out to influencers
and analysts to position your
product?
P R O C E S S
What is the pipeline that delivers
the product to your customers?
Will the process be a service that
customers are willing to pay for?
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Parent category: Business