Guide To Writing A Marketing Plan Page 11
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16Tourist sites:
Advertising:
Following the change of ownership at the B&B, advertisements will be
placed in the local press highlighting the new ownership and offering
special deals for local customers wishing to visit the facility.
Advertorial will also be offered for placement in the Victorian Open
Garden promotions highlighting the rose garden and the days it will
be open for viewing by the public.
Advertisement will also be placed in the Royal Auto Victoria magazine
with an offer of a 10% discount for members showing their card. Paid
advertorial will also be placed in this magazine highlighting the
garden as a place to visit when touring the region.
Public Relations:
The week prior to opening, the major travel editors are to be invited
for a overnight stay and a chance to see and assess the new facilities.
This is done on a free of charge basis. Local restaurants are to be
invited to participate by inviting guests for dinner where <Business
Name> will provide the wines for the evening.
Grand Opening of the B&B to introduce Judy and John Abbe to the
region for all local residents and businesses is to be organised with an
afternoon tea and snacks on offer. Music and a viewing of the
improved facilities will be available. The cost is a gold coin that will
be donated to the local school for improvements to the library.
The gardens are to be offered for the use of local community groups
for functions on a no cost basis for charity fundraising.
Promotions:
A high quality multi-folded brochure is to be promoted and distributed
to all tourist information centres within 50 km of the B&B. In addition
this is to be provided to all other tourist facilities within the region,
and in return for having them made available the B&B will carry the
brochures of these facilities and actively direct clients to these
locations for a visit. A discount of 5% is offered to those who mention
this cross-promotional arrangement.
Page 8 of 16 | 28 March 2008
<Business Name> | Marketing Plan
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