Guide To Writing A Marketing Plan (Page 3 of 16) in pdf

Table of Contents

1. Business Overview.........................................................................................1

2. Market Overview..............................................................................................1

2.1. Customer Information.........................................................................................2

2.2. Market Information..............................................................................................3

2.3. Industry Information............................................................................................3

2.4. Product/Service Information...............................................................................4

3. Objectives.........................................................................................................4

4. Strategy.............................................................................................................5

4.1. Product................................................................................................................. 5

4.2. Pricing.................................................................................................................. 6

4.3. Distribution........................................................................................................... 7

4.4. Promotion............................................................................................................ 7

4.5. Operational Plan..................................................................................................9

4.6. Sales promotion..................................................................................................9

4.7. Advertising.........................................................................................................10

4.8. Public relations..................................................................................................10

4.9. Direct Marketing................................................................................................10

4.10. Online Marketing.............................................................................................11

5. Budgets...........................................................................................................11

6. Action Plan.....................................................................................................12

7. Supporting Documentation.........................................................................13

Guide To Writing A Marketing Plan Page 3