Guide To Writing A Marketing Plan Page 15
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16month in all major travel
magazines and paper
supplements
Advertising and
25
th
June
$
Feature article
editorial in
5,500
Victorian Garden
Program
Grand Opening
1
st
May
$
200 people in attendance
1,500
TOTAL
$
48,000
6. Action Plan
Marc
Action
April
May
June
July Who
h
Development of website
21
st
John
Prepare logo and brand –
1
st
Judy
order stationary
Link website to key tourism
15
th
IT
sites
Dev
Open website to public
15
th
IT
Dev
Pressure test operation
16
th
Judy
with family and friends
Visit all local tourist offices
15
th
–
John
st
21
Place advert in Royal Auto
21
st
21
st
21
st
21st Judy
and other key magazines
Introduce business to local
21
st
–
John
groups and other
30
th
and
businesses. Distribute
Judy
brochure and special offers.
Prepare newspaper advert
23
rd
Judy
and place in local paper
Page 12 of 16 | 28 March 2008
<Business Name> | Marketing Plan
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