Guide To Writing A Marketing Plan Page 8
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16$30,000 over the first year from tourist income and
functions.
(3)
Within two years to be considered by the local community as
a significant part of the regional tourist industry and a
supporter of the community activities by being nominated in
the tourism awards for the region.
To provide the owners the opportunity to enjoy their hobbies and
recreational activities while delivering an income of $150,000 per
year after two years of operation.
4. Strategy
<Business Name> will provide the customer with the finest
experience in B&B available in the south west region of Victoria by
blending superior accommodation with friendly personal service in a
unique garden setting, that is as beautiful as it is tranquil. While the
local sights and destination provide the reason to visit the area the
aim is to make the visitor remember the uniqueness of the property
first when they recall their visit. Part of the strategy is to provide the
guests with a seamless arrangement of being able to blend their
needs to visit and use other parts of the regions facilities such as
wineries, restaurants, nature walks etc with the provision of a home
base at the B&B. This will be achieved by the development of strong
relationships with other service providers and delivering information
and assistance to the tourist to help them with their planning of their
day.
4.1. Product
<Business Name> has two primary product offerings:
(1) To provide 4-star guest accommodation. The facility has four
deluxe double rooms; each is furnished in a classical contemporary
style that utilises Australian timers and soft comfortable tones. Each
room has its own private bathroom and toilet facility which has been
recently refurbished. There is a light and airy feel to each room as
double doors take the guest onto a large balcony overlooking a
private section of the rose garden. In addition guests have access to a
large well appointed lounge with an open fire for winter warmth and
atmosphere, along with an extensive selection of books about the
local area and rose gardening. A selection of wines from the local
wineries is available for purchase and consumption by guests in the
surrounding garden.
Page 5 of 16 | 28 March 2008
<Business Name> | Marketing Plan
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