Guide To Writing A Marketing Plan Page 14
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16previous users will be offered on a regular basis. These will be in the
form of a reduction in price per night.
4.10.
Online Marketing
The internet is seen as a critical tool to reach customers. During the
opening phase of the program special deals will be on offer. These will
be repeated if consumers accept these offers.
The website is to be fully functional and will enable clients to request
bookings and be able to make these in real time. On receiving the
bookings the customer will receive a personal confirmation along with
information of things to do in the region.
All tourism websites will be advised of the change to ownership and
the offers being made to customers.
5. Budgets
Item
Date
Cost
Measure of Success
Completion
Website build
21
st
March
$
Number of hits at 2,000
7,000
per month
Paid search engine
21
st
April
$
All sites listed carrying
advertisement to
10,000
web link
increase exposure
Cost to pressure
16
th
April
$
Smooth performance of
test operations
2,000
B&B
Five colour
21
st
April
$
All sites carrying
brochure printed
6,000
information in prominent
and distributed
location
through out region
Advertisement in
21
st
April
$
Monthly slot secured for
RACV and other
4,500
five months. Advertorial
travel magazines
accepted
Newspaper
16
th
April
$1,500
Featured on page 3
advertisement for
local paper
st
Site hosting costs
1
June
$2,500
Secured and feature on
first page of Google search
Cost of publishers
25
th
April
$7,500
One article written and
evening x 3
published over the next
Page 11 of 16 | 28 March 2008
<Business Name> | Marketing Plan
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