Guide To Writing A Marketing Plan Page 9
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16Breakfast is served in the dining room, which is set for eight people
and consists of cereals, fruits, breads and an extensive hot selection
including choice of eggs, tomatoes, mushrooms etc. These are all
sourced from local suppliers and will vary depending on session.
A key part of the product offering is the knowledge of the owners and
their offer to assist guests in making arrangements to visit other
attractions of the region. Each local restaurant and winery has
information available at the B&B as well as direct dial access to assist
in making bookings. The local tourist centre is available online to help
visitors make forward plans and the B&B offers free internet access.
In the afternoon John offers guest the chance to join him on his daily
cliff top walk and explains the region’s history and natural beauty.
This free and is timed so guests can be back for dinner. Judy is also
prepared to provide guests with tips on caring for roses, and cuttings,
as she tends to the garden on a daily basis.
(2) To provide a garden setting and facility that can be either viewed
or hired out for special functions. The garden facility has all weather
paths, several undercover sitting areas and a central lawn section
where a small marquee can be erected. While no large kitchen facility
is available there is an electric BBQ facility with hot water and sink
for day visitors who wish to bring a picnic. Toilet facilities are
available for these guests.
The garden does have sufficient off-street parking for 50 vehicles,
which is separate to the parking for guests of the house.
4.2. Pricing
Prices for accommodation have been set at the higher end of the
market as the client base is seen as in the mid to higher
socioeconomic sector. Pricing scheme is based on a room rate per
night, which includes breakfast. Where the guest is a single a
discount of 7% is offered to offset the provision of breakfast. Prices
for weekends are 10% higher than weekdays, and when a guest stays
three nights or more a discount of 15% will be applied. As there is not
a high level of seasonality for visitors coming to the region prices are
set the same year round except for special events (Easter, Melbourne
Cup and Christmas / New Year) when a 10% surcharge is applied.
The price list (including GST) for 2007-08 has been set at:
Weekend -
$ 259.00 per room
Weekday -
$ 235.00 per room
Special Events -
$ 285.00 per room
Page 6 of 16 | 28 March 2008
<Business Name> | Marketing Plan
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