Client Business Plan Template Page 5
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15Small Business Pack Business Plan
Product/Service 3
Important Product(s)/Service(s) Features and Competitive Comparison
Describe the important competitive features of your product(s) or service(s), or both. Why will people
buy your product(s)/service(s) instead of others? Do you offer better features, price, quality, or service?
Describe your unique selling feature(s) that gives you an advantage over the competition.
Customer Service / Follow-up Service
Explain how you propose to service the product(s)/service(s) you sell. If your company offers only
service(s), change the heading to follow-up service and describe how you intend to provide customer
support. Also include your hours of operation as well as your guarantee policy.
Market Analysis
Industry Analysis
The information you provide here will set the scene for the Market Forecast section. Identify and
describe the market segments which will affect your business. Use standard information sources to
produce an evaluation of current market trends that affect your company’s marketing plan.
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Parent category: Business