Client Business Plan Template Page 7
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15Small Business Pack Business Plan
Introduce your company’s overall strategic thrust and describe how you will implement an effective
business program. Determine if your strategy is based on a new technology, a new product, or product
features; or if its focus is on better marketing, distribution, or services. (Present only one business
strategy.)
Advertising
Describe how you plan to advertise/market your new business to your target audience. Include any
brochures, direct mail, print advertising, radio advertising, or word-of-mouth strategies you plan to
pursue.
Marketing Strategy
When describing strategy, emphasize what makes your company special. For example, your marketing
strategy might focus on a specific market segment. Or, it might depend on special ways to distribute the
product; on new products that are new solutions to existing problems; or on new ways to promote
products or services. What will your company do to be better than other businesses? How will you use
advertising to market your product(s)/service(s) to your customers?
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