Marketing Plan Template Page 2
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4- New Year and Christmas sales are prepared.
30/6
Amish
- Newsletter about New year and Christmas sales is sent to costumers
Charu
- Update web site
Charu
July
- Update web site
Charu
August
- PR articles are send to national magazines about our new gourmet kitchen knife series
20/8
Charu
- Follow up on PR articles – call the magazines
30/8
Charu
- Update web site
Charu
September
- Analyze the effect of the Newsletter. Can we do better and create extra sales?
30/9
Charu
- Analyze web site. How many visitors? What do the read? Do they purchase products or sign up for Newsletter?
Charu
- Update web site
Charu
October
- Newsletter about New year and Christmas sales is send to costumers
25/10
Amish
- Update web site
Charu
November
- Prepare catalogue for 2016
30/11
Amish
- Prepare trade fair 2016
Amish
- Update web site
Charu
December
- Catalogue for 2016 ready for print
15/12
Charu
- Update web site
Charu
Calendar that shows what and when the activities will take place, 2015
– Example from a wholesale business in decorative art and kitchen utensils
Activities
Jan
Feb
Mar
Apr
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Shop in Shop
X
Trade fair 2011
X.
X
X
Home Party
X.
Follow up on trade fair
X
X
Photographer contact
X
PR articles to local news paper
X
X
Follow up on articles
x
X
Go through database
X
X
Plan New Year and Christmas
X
X
Web site update
X
X
X
X
X
X
X
X
X
X
X
X
Analyze Newsletter and web site
X
Send out Newsletter
X
X
X
X
Catalogue 2015
X
X
X
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Parent category: Business