Construction Business Plan Page 12
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14Components of a Plan
Includes
a
systematic
assessment
of
all the
factors critical
to
your
business purpose
and expected
results.
• An Executive Summary. The objective
is
to
get the
reader to
keep on
reading;
to highlight the most significant points
of your
plan.
• A vision statement. A vision is
a
realistic, credible,
attractive future
for
your
organization. It is a carefully formulated statement of intentions that defines a
destination or future state of affairs
which
an individual or group
finds
particularly
desirable.
• A mission statement. This is
an
enduring statement
of
purpose for
an
organization or "reason for
being"
that identifies the
scope
of its
operations in
product
and
market
terms,
and reflects
its
values and
priorities.
A mission
statement
will help
a company
to make consistent decisions, to
motivate,
to build
an organizational
unity,
to integrate
short-term
objectives
with
longer-term
goals,
and to enhance
communication.
•
Core values. They are the collective principles
and
ideals,
which guide the
thoughts and actions of an
individual,
or a
group
of individuals. Values define the
character of an organization
-they
describe
what
the organization stands
for.
They
answer
the question- who we are. Values are the essence of a
company's
philosophy for achieving success. They are the bedrock of corporate culture.
Values provide employees
with
a
sense
of common direction
and
guidelines for
day-to-day behavior.
•
The people. By far the
most
important ingredient for your success
will
be
yourself.
Focus on how your prior
experiences will
be
applicable
to
your new
business. Prepare a
resume
of yourself
and
one for each person who will be
involved
with you in starting the
business.
Be factual
and
avoid
hype.
This part
of your business plan
will
be read very carefully by those with whom
you
will be
having
relationships,
including
lenders,
investors and vendors.
However,
you cannot be
someone who
you are not. If you lack the
ability
to
perform
a
key
function,
include
this
in
your
business
plan.
For
example, if you
lack the ability to train staff, include
an explanation
of how you will compensate
for this
deficiency.
You should add
a
partner to your plan or plan to hire key
people who will provide skills you don't have. Include biographies
of all
your
intended management.
•
Your business profile and business concept.
Define
and describe
your
intended
business and
exactly
how
you
plan
to
go about it.
•
Targeted market and customers. Describe your customer
profile and why
they
want or need
your
product
or
service.
Also
define
what
you
will do
to
build
customer relationships
and
deliver superior customer
service.
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