Construction Business Plan Page 14
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14•
Computer and communication tools.
Furnish a
tabulation
of each piece
of
equipment you
intend
to use
including
a description and the budget
for
each.
Includes
communication equipment,
telephones, pagers,
fax machines,
computers,
internet
capability,
etc.
•
Marketing Plan. Describe
your overall marketing and
sales
strategy including
how you plan to get and retain
customers.
This
also
includes
public
relations,
promotional and publicity strategies you will use to build your company's
image
and reputation in
the
marketplace and with other key company
stakeholders, ie.
Employees, customers,
key
influencers, etc.
Also
assesses
your strengths and
weaknesses against your top competitors
and
helps
to establish
your competitive
advantages.
•
Employee development.
Includes your plans
for
recruitment,
hiring
and training
of your employees. Also addresses how you
will
address
the
career
advancement of your employees and what type of succession plan is in place to
replace
top
management
over
time.
•
Growth
plan.
Describes
how
you anticipate growth occurring
-
at what point in
time
and what
preparations
you are making to plan
for this
growth.
This
may
refer
to development
of
profitable pilot
operations,
sources
for new
financing,
incentive compensation plan
for
managers,
benefits packages and
policies,
etc.
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