Construction Business Plan Page 13

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Describe your products and/or services.
Know what it is
that
you are selling
or offering in the way of value
to
your customers.
Products
are
tangible
and they
can be viewed or
tested
in
advance,
inventoried
and stockpiled. Services are
intangible so
they
become more difficult for customers to experience on
the
front
end-
thus
if
you offer
services,
keep
in
mind that
the
interaction between the
seller and buyer becomes much
more
important in
the
selling process since this
is where the buyer gains confidence in what
he/she
is purchasing.
Economic assessment. Provide
a complete assessment of the economic
environment
in
which your business
will become
a
part. Explain how
your
business
will
be
appropriate
for the
regulatory agencies and demographics with
which you will be dealing.
If normally
available
from
local
planning
departments.
Also
know
the
growth
trends
for
your business-
find
out
if the market for
your
product
or service
is
growing or
shrinking.
Cash flow
assessment.
Include
a one-year
cash
flow that will incorporate your
capital
requirements.
Include your assessment of what could go
wrong
and
how
you plan to handle problems.
Business Organization. Explain the form
of
business
organization
you intend
to
use
and why it is
best
for your business.
Also include
the names of your
attorney,
accountant,
insurance
agent
and any other outside professional
resources.
• Licenses. List
what licenses you
will require to go into
business.
Insurance. List the forms of insurance
coverage
including
costs
that
are
anticipated.
• Risk analysis.
Identify areas
in
which the
company's
risks
should be minimized
before
selecting
strategies.
Small businesses are most vulnerable to financial
risk
including
undercapitalization,
inefficient
collection
practices,
and insufficient
reserves to cover
emergencies.
Technology
assessment.
Evaluating
software and
hardware
capabilities both
currently
and in the
future to
streamline
internal
and
external flow of information,
operations, etc.
Premises criteria. Outline
your
location
criteria
having to
do with space
requirements,
future
requirements,
site analysis study if needed,
demographic
study if needed,
lease
check-off list, estimated occupancy cost as a percent of
sales, and
zoning
and
use
approvals.
Accounting. Furnish, as a
separate exhibit, your
starting balance
sheet and
projected income
statements
for
the first
six
months to
one
year.
Analysis of costs.
Identify all
of
your costs-
fixed,
variable, product,
service,
delivery,
etc.
• Internal controls.
Explain
your intended internal
controls
and cash
controls,
check signing
policy,
strategy
for
controlling short-term cash, and control for
incoming
merchandise.
Pricing power. Explain
the unique
qualities or
circumstances concerning your
product or service
that will
enable you
to
maintain
profitable
pricing.

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