Marketing Plan Worksheet Template Page 13
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13Output control mechanisms (marketing audits)
Explain how marketing activities will be monitored:
What are the specific profit- and time-based measures that will be used to monitor
marketing activities?
Describe the marketing audit to be performed, including the person responsible for
conducting the audit:
B.
Informal Marketing Control
Describe the types and levels of informal control mechanisms that should be used to ensure
the implementation of the marketing plan.
Employee self-control
Are employees satisfied with their jobs at a level that is sufficient for implementing
the marketing plan? If not, how can employee job satisfaction be increased?
Are employees committed to the organization at a level that is sufficient for
implementing the marketing plan? If not, how can employee commitment be
increased?
Are employees committed to the marketing plan at a level that is sufficient for its
implementation? If not, how can employee commitment to the plan be increased?
Employee social control
Do employees share the firm's values in a manner that enhances the implementation
of the marketing plan? If not, how can the firm better instill its values among
employees?
Describe the social and behavioral norms that exist within the organization, and in
workgroups, that are either beneficial or detrimental to implementation.
Employee cultural control
Is the organizational culture appropriate for the marketing plan? If not, what type of
culture would be more appropriate?
Though cultural change is a slow process, what steps can be taken to change the
firm's culture to become more conducive to implementing the marketing strategy?
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