Marketing Plan Worksheet Template Page 7
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13Weakness 2: ________________________________________________________
How does this weakness prevent the firm from meeting customers' needs?
Does this weakness make the firm different from (worse than) its competitors?
(Repeat as needed to develop a complete list of weaknesses)
C.
Opportunities
Opportunity 1: _______________________________________________________
How is this opportunity related to serving customers' needs?
How can the firm capitalize on this opportunity in the short- and long-term?
Opportunity 2: _______________________________________________________
How is this opportunity related to serving customers' needs?
How can the firm capitalize on this opportunity in the short- and long-term?
(Repeat as needed to develop a complete list of opportunities)
D.
Threats
Threat 1: ___________________________________________________________
How is this threat related to serving customers' needs?
How can the firm prevent this threat from limiting its capabilities in the short- and
long-term?
Threat 2: ___________________________________________________________
How is this threat related to serving customers' needs?
How can the firm prevent this threat from limiting its capabilities in the short- and
long-term?
(Repeat as needed to develop a complete list of threats)
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business