Business Plan Template Page 8
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18Local Market Growth
40%
Potential Customers
35%
New Homes
30%
New Businesses
25%
20%
15%
10%
5%
0%
2008
2012
2016
Market Segmentation
Is your target market segmented? Are there different levels within the same type of business, each
offering a difference in quality, price, or range of products?
Is this market segmentation governed by geographic area, product lines, pricing, or other criteria?
Into which market segment will your primary business fall? What percentage of the total market is this
segment? What percentage of this segment will your business reach?
Note: A pie chart is a good way to demonstrate part-to-whole relationships, such as the percentage of
the target market that falls into each major segment. To change the shape of the data labels, right-click
a label and then click Change Data Label Shapes.
Market Segments
Discount
20%
Elite
25%
Average
55%
Competition
Who else is doing what you are trying to do?
Briefly describe several of your nearest and greatest competitors. What percentage of the market does
each reach? What are their strengths and weaknesses? What can you learn from the way they do
business, from their pricing, advertising, and general marketing approaches? How do you expect to
compete? How do you hope to do better?
What indirect competition will you face, such as from internet sales, department stores, or international
[BUSINESS PLAN TITLE] - [SELECT DATE]
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