Marketing Plan Outline Template Page 2

Collaborators

Subsidiaries, joint ventures, and distributors, etc.

Climate

Macro-environmental PEST analysis :

Political and legal environment

Economic environment

Social and cultural environment

Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental

factors as follows:

The firm's internal attributes can be classed as strengths and weaknesses.

The external environment presents opportunities and threats.

Marketing Plan Outline. Source: .

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