Marketing Plan Outline Template Page 3

IV. Market Segmentation

Present a description of the market segmentation as follows:

Segment 1

Description

Percent of sales

What they want

How they use product

Support requirements

How to reach them

Price sensitivity

Segment 2

V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy.

Alternatives might include discontinuing a product, re-branding, positioning as a premium or value

product, etc.

Marketing Plan Outline. Source: .

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