Outline For An International Business Plan Page 2

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Legal System (code, common, socialist, or Islamic; intellectual property law; quality
of legal and regulatory environment for facilitating business)
Social Organizations
Group Behavior (is country relatively individualistic or collectivist in its orientation?)
Social Classes (including the role of social classes, if any, in organization of society)
Race, Ethnicity, and Subcultures
Business Customs and Practices (very important; elaborate this!)
e. Religion
Religion and Other Belief Systems
Role of Religion in Society and Business (this may or may not be relevant,
depending on country; usually a factor in Israel; Middle East; and South Asia)
f. Living Conditions
Diet and Nutrition, including typical meals and popular foods
Housing, including typical housing (apartments, homes, or other)
Clothing, including types of clothing worn at work and for leisure
Recreation, Sports, and Other Leisure Activities, if relevant
Social Security or other Pension Systems
Health Care, including type of health care system, quality of health care
Other Entitlements, if relevant
g. Language(s)
Appendixes for this section (Include here any useful supplementary material such as,
for example, helpful tables or charts, reports specific to the industry or market, news
articles that are particularly relevant to the company or industry.)
ECONOMIC ANALSIS
This section generally includes two broad categories: general economic data that serve
as a basis to evaluate the economic soundness of the country; and information on
business infrastructure, including distribution channels and media. As noted above, the
headings in each section are general and intended to provide direction to areas to
explore for relevant data. Heading topic area may be emphasize or de-emphasized,
depending on the nature of the firm’s product and the country being targeted.
Executive Summary (Summary of the key points from the entire section, listing the
most important items that the busy executive should be aware of; about 1 to 2 pages
long)
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