Outline For An International Business Plan (Page 7 of 9) in pdf

Outline For An International Business Plan Page 7

THE PLAN

The information gathered above is the basis for developing a plan for your product in

the target market. In this section, you examine how to overcome the opportunities,

problems, and threats identified in the previous sections to engender maximum sales

and profits. The action plan reflects, in your judgment, the most effective means of

marketing your product in the country market. You also devise budgets, expected

profits or losses, and additional resources needed to implement the proposed plan.

Executive Summary (Summary of the key points from the entire section, listing the

most important items that the busy executive should be aware of; about 1 to 2 pages

long)

a. Market Objectives

Target Market(S) (specific description of the market)

Expected Sales

Profit Expectations

Market Penetration and Coverage (what specific areas of the country will you target

and to what degree should the firm emphasize sales in the market)

b. Product Adaptation, or Modification (indicate how and why the product should be

adapted for the market)

Core Component

Packaging

Support Services

c. Marketing Communications

Advertising (objectives, media mix, messaging appropriate for the market, costs)

Sales Promotions (if appropriate; objectives, types, costs)

Personal Selling (style appropriate for the market, needed adaptations)

Other Communications Methods

d. Distribution (from origin to destination)

Ports (origin port, destination port)

Mode (ocean, rail, air, or highway; advantages and disadvantages of each; Note, in

most cases, the firm will use ocean)

e. Packaging (include marking and labeling regulations, containerization, and costs)

f. Documentation (regarding bill of lading, commercial invoice, invoice, export

declaration, certificate of origin, insurance, special documentation)

g. Freight Forwarder (in most cases, the firm will require a freight forwarder. Here you

should recommend some freight forwarders, including names and addresses. These

can be found online by searching keywords such as “freight forwarder, Portland”)

Outline For An International Business Plan Page 7