Tourism Marketing Manager Job Description (Page 2 of 3) in pdf

Tourism Marketing Manager Job Description Page 2

economic development.

• Attend meeting, seminars, conventions, and workshops to further

knowledge, stay informed of the changes in the tourism industry, and

exchange information.

• Coordinate special events.

• Prepare and deliver presentations to both local and regional civic and

governmental organizations on Tourism.

• Design, develop and implement in-service training programs for staff

volunteers.

• Prepare monthly reports on ad negotiations and placements, basic inquiry

data and creative initiatives as well as activities of the Tourism Marketing

Manager. Keep updated advertising history files and archives ad

materials. Collect necessary and pertinent travel research and reports

findings.

Knowledge, Skills, and Abilities Required:

A. Knowledge of tourism industry

B. Knowledge of Nevada County area

C. Must be a self-starter with ability to work with volunteers

D. Must be computer literate

E. Experience in marketing presentations

F. Able to design and compose publications

G. Accountability Criteria (examples)

Implementation of marketing plan

Presence at community events

Attendance at Chamber events

Hotel/Attractions partnership is maintained

Marketing/Chamber publications are coordinated/streamlined

Publicity generated for Nevada County as tourism destination

Increase in hotel lodging Tax

MINIMUM TRAINING AND EXPERIENCE

Bachelor's degree in marketing, public relations, or a closely related field, and 1

to 2 years experience in marketing or public relations work; or any combination of

training and experience which provide the required skills, knowledge and

abilities.

MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM

PERFORMANCE INDICATORS

Knowledge of Job: Understanding and experience with the policies and

procedures, organization and functions of a Tourism Department is important to

performing this role. Existing knowledge of the geographic layout of the County,

Tourism Marketing Manager Job Description Page 2