Tourism Marketing Manager Job Description Page 3

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including tourist attractions is desirable as well as knowledge of the tourist
attractions of the surrounding areas. Familiarization with the available resources
of the County and the surrounding region is also considered a plus. General
knowledge of modern office practices, procedures, equipment, modern
accounting and bookkeeping methods, policies, procedures and practices is a
necessary skill set. Working knowledge of the principles and practices of
supervision and the ability to supervise a small group of employees is a
necessary attribute. The ability to communicate effectively in oral and written
form is mandatory. The successful applicant must be capable of exercising
independent judgment, discretion and initiative while utilizing tact and courtesy in
frequent contact with business and industrial representatives, government
officials and the general public.
This position requires a combination of education and/or experience equal to five
years in tourism, hospitality sales, marketing, or public relations. An emphasis
will be placed on those who have worked with the promotion of tourism and those
who have marketing experience. Demonstrated skills in planning, organization
and effective communication are essential. Previous experience in a Convention
and Visitors Bureau is highly desirable. Previous experience with an advertising
agency and/or with media negotiations is helpful.
Initiative and Enthusiasm: Maintains an enthusiastic, self-reliant and self-
starting approach to meet job responsibilities and accountabilities. Strives to
anticipate work to be done and initiates proper and acceptable direction for the
completion of work with a minimum of supervision and instruction.

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