Product Marketing Plan Template Page 2
ADVERTISEMENT
1
2
3
4
5[Product Name] Marketing Plan
PRODUCT COMPARISON AND POSITIONING
Positioning of Product or Service
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Performance
Consumer Promise
Summarize the benefit of the product or service to the consumer.
COMMUNICATION STRATEGIES
Messaging by Audience
List marketing messages for different audiences.
Targeted Consumer Demographics
List the demographics for the targeted consumer groups.
LAUNCH STRATEGIES
Launch Plan
Discuss launch plan if the product is being announced.
Promotion Budget
Supply backup material with detailed budget information for review.
Promotional Schedule
Phase 3
0
20
40
60
80
100
Number of Days
2/7/2012
Page 2 of 5
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business