Product Marketing Plan Template Page 3
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5[Product Name] Marketing Plan
PUBLIC RELATIONS STRATEGY AND EXECUTION
Discuss:
PR strategies.
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PR plan highlights.
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Backup PR plan, including editorial calendars, speaking engagements, conference schedules, etc.
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ADVERTISING STRATEGY AND EXECUTION
Give:
Overview of strategy.
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Overview of media and timing.
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Overview of ad spending.
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OTHER PROMOTION
Direct Marketing
Give:
Overview of strategy, vehicles, and timing.
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Overview of response targets, goals, and budget.
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Third-Party Marketing
Describe co-marketing arrangements with other companies.
Marketing Programs
Describe other promotional programs.
PACKAGING AND FULFILLMENT
Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
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Fulfillment issues for items not shipped directly with the product.
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COGs
Summarize cost of goods and high-level bill of materials.
PRICING AND POLICIES
Pricing
Summarize specific pricing or pricing strategies, and compare to similar products.
Policies
Summarize policies relevant to understanding key pricing issues.
DISTRIBUTION
Distribution Strategy
Summarize the strategy for distribution.
Channels of Distribution
Summarize the channels of distribution.
2/7/2012
Page 3 of 5
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Parent category: Business