Strategic Plan Quarterly Reporting Template 2016 - 2020 Page 10

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3. TOURISM, MARKETING, AND EVENTS
Sustainable promote, develop and support the growth of King Island’s tourism
3.1 OBJECTIVE
TOURISM
To support the growth of Tourism on King Island
FUNCTIONAL RESPONSIBILITY
Director of Corporate and Community Services
NO:
STRATEGY
TIMELINE
PERFORMANCE MEASURE
PROGRESS UPDATE
3.1.1
Employ a Tourism,
1.Person employed
Communications and Marketing
1. By October 2016
DAP Priority 1.2
Recruitment of a Communications, Tourism and
Officer
TDS 2.1.3
Events Officer is currently underway.
3.1.2
1.By February 2017
1. Communications Strategy
A high priority for the new staff member will be the
Develop and implement a
2. By June 2017
Draft Developed
development of a communications strategy
communications strategy involving
2. Implement Strategy
both internal and external
stakeholders
3.1.3
Support growth of recreational
On-going
and ecotourism activities through
1. Needs analysis and
Much of this work is linked to 1.2.1 (Communications
consultation, planning, and
Recreation Plan review
Strategy) and 1.1.2 (encourage populations stability).
advocacy
findings
Recruitment of a person is underway.
3.1.4
Support and enhance Council led
On-going
1. Build capacity in
Recruitment of a person is underway.
events
community to deliver events
2. Support community events
3.1.5
Participate in the implementation
Now – until 2020
DAP
of the Destination Action Plan and
implement Council actions
10 |
P a g e
Version 1 – King Island Council Strategic Plan Reporting Template - 2016 – 2020
Prepared by: Corporate and Community Services
Date: 10/10/16

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