Child Day Care Services Business Plan Kid'S Community College Page 11
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194.3.1 Business Participants
1.
Licensed Child Care Centers: Kids Kountry, Lapetite Academy, Mary Go Round
Child Care Center and Bloomingdale Academy. While these centers are within the
10-mile radius target area, none are inside a 5-mile radius of the Lake St. Charles
community. None of these facilities are nationally accredited.
2.
Family Child Care Homes: Mindy Rumore FCCH and Stacie Dawn Hamann
FCCH.
3.
Specific Interest Based Programs: Martial Arts America
4.
Church Child Care Facilities: Christian Day Academy (not licensed).
4.3.2 Competition and Buying Patterns
Price, service, certification and reputation are critical success factors in the child care
services industry. Kid's Community College® will compete well in our market by offering
competitive prices, high-quality child care services, and leading-edge educational
programs with certified, college-educated instructors, and by maintaining an excellent
reputation with parents and the community in which we serve.
4.3.3 Main Competitors
1.
Catholic Church Day Care:
Strengths: Large church congregation. Already established in market.
o
Weaknesses: May not appeal to customers of different religious beliefs.
o
Unlicensed facility. Non-accredited.
2.
Martial Arts America - Kick Kare:
Strengths: Already established in area. Martial arts offering with child care
o
services.
Weaknesses: Location - outside of middle-income market. Non-
o
educational offering. Building condition - prone to constant flooding.
3.
Family Child Care Homes:
Strengths: Established in market. "Personal" service.
o
Weaknesses: Capacity - only allowed a certain number of children. Non-
o
professional stigma.
Strategy and Implementation Summary
5.0 Strategy and Implementation Summary
Kid's Community College® will focus on two subdivisions: 'Lake St. Charles' and 'The
Villages of Lake St. Charles,' which are new upscale community developments within a
2 square mile radius and boast over 900 new homes.
The target customers are dual income, middle-class families who value the quality of
education and child care provided for their children ages 4 months to 12 years.
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